R.A.G. New York

With the Presidential race finally in full swing it’s not surprising that both candidates from the two major parties are doing everything they can to catch up to one another wherever they themselves are lacking.  Obama to make up for his lack of experience chose Biden as a running mate; whereas McCain to make up for his fiery temper, age, and lack of support among women chose Palin as his running mate.  McCain didn’t stop there with his attempts to catch up with Barack Obama’s lead; he has taken the battle to all fronts by letting his campaign produce a series of paraphernalia geared towards competing with Obama’s fashion lines.  One of the most interesting pieces of McCain’s campaign and marketing strategy is the “Go Green McCain” canvas tote bag which features a play on the McCain campaign logo by using a recycling symbol as the ornamentation just above the capital ‘C’.  This tote bag signifies two things about the McCain campaign:

1. McCain is finally acknowledging that ‘going green’ is a trendy way to advertise and to gain a larger fan base to support his environmental policies
2. McCain is finally getting the point that ‘old school’ marketing to shell up votes won’t work in today’s world.  He (at least his campaign) has realized that new marketing tricks are needed.

In this specific case “go green” canvas tote bags serve as a testament to McCain’s foray into new strategies to garner votes and assure him an easier ride towards the Presidency.