With the ever increasing popularity of the world of online, more and more people are setting up their own online blogs in areas they are interested in. Fashion is one of the areas that are seeing lots of new blogs being created daily and a few of the site owners can actually make a decent amount of money from these. Here are a few tips to help you make your fashion blog a money maker – even if it is only enough to buy yourself a new t shirt.
Make sure your blog is focused on a specific niche and you’re more likely to attract the right visitors. Think how many sites you would come across if you were to search “running shoes” far too many to be able to find anything relevant to what you want. But if you were to create a site about “Japanese fashion in New York” You are more than likely going to be offering your readers something they can’t find anywhere else, and therefore giving them a reason to come back to your site directly next time.
One of the most important elements of making money from a fashion blog is visitors. If you have thousands of visitors to your blog every day looking at your fashion stories and sharing your content, you can sell these visitors on to other sites you think they may be interested in. This is known as affiliate marketing. For people who currently run and maintain their sites, this is a great way to bring in some additional income without actually having to do too much extra work. You simply place a partner’s ad on your site and that’s pretty much it. There is no hard-selling or encouragement needed to click on these. Usually, only a small amount of people tend to click through naturally to an advertisers site so if you don’t really receive a great deal of visitors to your site, you won’t be seeing the money rolling in.
Another way to make money with a fashion blog is to sell space to advertisers. This could be as simple as a banner on one of your most popular pages. You can charge a one of fee or an annual price. For a lot of the major fashion brands, getting their name out there is one of their biggest costs. Marketing is essential in this day and age and the more online presence a company has, the better. If your site is attracting thousands of visitors, big companies want to make sure it’s their brand they see.
You can also make money away from your blog too. By continually working on creating a blog that is interesting and that people will return to, you are creating a brand in that niche. If your blog is about 1950’s style in Manhattan, and a local store is promoting their new range of 1950’s underwear, if you are known enough, they may approach you to do a talk or a write up on their range. These sort of partnerships are ideal for both partners because you are both working with the same audience but there is no direct competition. You may also be asked by other sites to provide reviews or content for their sites if they see you as an authoritative voice in your niche. This leads straight back to the first point about working in a niche. The less competition you have in your market, the more likely you are to stand out.
Here are five New York fashion bloggers that have created a successful online business. Take a look at their sites for inspiration as well as ideas on what works and what fails on a fashion blog.
1 – http://whatiwore.tumblr.com/ -Daily fashion pictures
2 – http://www.theglamourai.com/ – Jewellery designer and Stylist
3- http://www.wheredidugetthat.com/ – New york Rock chic
4 – http://styledefinednyc.com/street-style -Downtown nightlife and fashion
5- http://www.brookandlyn.com/blog/ – Vintage fashion
While a fashion blog isn’t going to let you quit our 9-5 job straight away and travel the world speaking at events, with a bit of TLC and a lot of time and effort, you can start to create a blog that brings in a reasonable income. When starting a business in any field, it’s important to research your market thoroughly and know your competitors before you even think about making tons of profit.