R.A.G. New York » i love ny t-shirts http://www.ragnewyork.com/blog Bringing New York Fashion Home To You Wed, 08 Feb 2012 19:00:01 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 I Heart NY T-shirts: The Origins of One of the Most Popular T-Shirt Trends of All Time http://www.ragnewyork.com/blog/i-heart-ny-t-shirts-the-origins-of-one-of-the-most-popular-t-shirt-trends-of-all-time/ http://www.ragnewyork.com/blog/i-heart-ny-t-shirts-the-origins-of-one-of-the-most-popular-t-shirt-trends-of-all-time/#comments Wed, 25 May 2011 15:30:50 +0000 admin http://www.ragnewyork.com/blog/?p=115
History of I Love NY T-Shirts

T-shirts with the famous “I heart” graphic design can be found all over the world. Their bold and simple style sends a strong message about the wearer and what he/she “loves”. The font on the shirt, American Typewriter, was used for its readability and has a hint of the nostalgic characters that were once produced by typewriters. The bright red heart contrasts with the black font and stands out on the white shirt.
I love NY T-Shirt

This straightforward design was developed by Milton Glasser in 1977 for the New York State tourism department. It was  created to be used in a brief New York promotion campaign, but it quickly turned into a social phenomenon and surpassed the expectations of both Glasser and the NY tourism department. It is still in use today, with iloveny.com serving as the current domain for the tourism department. A common misconception is that the logo is referring to New York City when it is actually meant to refer to the entire state of New York.

I Heart Products

The above graphic features some parodies of the “I heart” concept. Glasser’s design has developed into a cultural icon that has been reproduced  thousands of times to make a statement or promote different causes. It can be found on bumber stickers, mugs, clothing, hats and many other objects. Many of these items do not have proper permission to use the trademarked logo, and as a result thousands of lawsuits have been filed.

After the 9/11 terrorist attacks, the design took on special significance, and was worn worldwide in a show of support for New York City. Worn by average citizens and celebrities alike, the design surpasses economic and social boundaries to deliver a message of unity and love that has been celebrated for decades. This longlasting tshirt design shows no sign of diappearing into the pages of history any time soon.

]]> http://www.ragnewyork.com/blog/i-heart-ny-t-shirts-the-origins-of-one-of-the-most-popular-t-shirt-trends-of-all-time/feed/ 1 Origin of the I love NY T-Shirt (and the man behind it) http://www.ragnewyork.com/blog/i-love-ny-t-shirt-origin/ http://www.ragnewyork.com/blog/i-love-ny-t-shirt-origin/#comments Wed, 07 May 2008 20:34:25 +0000 admin http://www.ragnewyork.com/blog/?p=15 As is usual with most images that become very famous, the origin and designer of the I [heart] NY T-shirt logo are often forgotten. Since we sell these t-shirts, here is a little bit to remind everyone what they are all about.

The origin:

The iconic I Love NY T-Shirt began as a marketing campaign by the NY State Department of Commerce in 1977 to promote the New York. Today it tends to be associated with New York City more often than the state. It is considered by some to be ‘the most frequently imitated logo design in human history’.
I heart NY

The man behind I (heart) NY:

The logo was designed – for free – by Milton Glaser, founder of Push Pin Studios, designer of New York Magazine, and of many well-known images. Glaser recently designed a special “I Love NY More Than Ever” logo following the September 11 terrorist attacks in NYC. He placed a black spot on the heart in honor of the Twin Towers.I heart NY more than ever

Today:

The I Love NY T-Shirt has become a symbol for America abroad, but has also been re-appropriated and remixed in various ways. There is a St. Patrick’s Day Clover version in green, an Arabic version, and many other unlicensed I love NY T-shirts versions out there to deliver various messages, completely unrelated to promoting the state of New York.

(Above images: Wikipedia.org and MiltonGlaser.com)

St. Patrick's Day Clover NY T-shirt

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