The days of fashion as a privilege of snobs in Italy and France are long gone, and all over the world, young people are joining in the fashion revolt. You need something that captures what you want to say, so that you can express yourself and make sure you stand out in a world of conformist sheep. And with urban fashion, you can do this without sacrificing comfort.
Urban fashion has got a bit of a reputation for loose, mismatched, grunge inspired style because of the capitalist association that the youth don’t care what they look like, but they couldn’t be more wrong. Unlike so-called “fashionistas” who blindly follow trends and squeeze themselves into nauseating designer threads, urban fashion is designed to make you look and feel good while you get from point A to point B. You need something that is going to keep you dry or warm or cool, depending on where you are. You need something that will protect your feet, because let’s face it, spending money on cabs is taking away from your social money. And you need to keep all of your stuff together without looking like a kindergarten kid with a bag that looks like a tortoise shell on their back.
Urban style is huge in the world of fashion designers right now, particularly fresh young designers who have realized what a beautiful market this really is. The increase in popularity of this more laid-back, genuinely prêt-a-porter sense of style can be witnessed in the prices of some of these clothes. They really are investments in themselves. Designer T’s from urban designers can sell for just as much as the latest Italian creation. Bags and shoes similarly sell for top dollar.
And therein lays the crux of really understanding and dominating urban design. The people who buy these clothes have money, but they want to live a lifestyle. They are dedicated to looking sexy and cool, without even trying to. That twenty something on the subway with the sneakers, cargo pants, fitted T, designer shades and perfect poor boy cap? The one with the earphones, thumping his feet to the beat? He looks like he put on whatever was closest at hand. But he looks like a million bucks. He looks how you want to feel. Without trying, he’s making you jealous. And that is what urban-inspired fashion is about.